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VIDEO: Hulu on the C Space Storyteller Stage

Morgan Hatfield, Social Media Intern, Consumer Technology Association

As an innovative disruptor, Hulu’s brand broke through the marketplace of content streaming. Kelly Campbell, Hulu’s Chief Marketing Officer joined Kim Getty, President of Deutsch on the C Space Storyteller stage at CES 2019 to discuss Hulu’s successful strategies.

Ten years ago, Hulu was created as a platform to watch next-day television over the internet which at the time was among the first platforms to do so. To continue grabbing their audience’s attention over the years, Hulu used the insight that “better ruins everything” in their ads to draw contrast between them and their competitors.

You can watch the C Space Storyteller: Hulu video here and other C Space sessions you may have missed from CES 2019 at