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Hulu Provides Subscribers With a Personalized Winter Games Experience

Kelsey Davis, Manager, Digital Media, Consumer Technology Association (CTA)

Hulu is giving their Live TV subscribers a winter games experience customized just for them. The news comes on the heels of Hulu CEO Randy Freer’s participation in a keynote panel at CES 2018, where he discussed the future of television with Turner’s John Martin. 

Hulu’s personalized experience for the winter games includes a feature that allows users to select their favorites from the 15 winter sports, allowing Hulu to create personalized user interface based on the user’s preferences. If you miss one of your favorite sport’s live broadcasts, the on-demand version will be waiting for you after the event.

Hulu will also be curating additional NBCUniversal winter games content on the Hulu home screen where users can explore highlights and other clips from the games.

Watch Hulu CEO Randy Freer discuss technology and television at CES 2018: