Product | Soundbar of the Year

JBL Bar 5.0 MultiBeam Soundbar


Please provide a brief description of your product or project and highlight how the product or elements of the project enhance consumers’ at-home experience.

The newest addition to the JBL Bar Series, the JBL Bar 5.0 MultiBeam was designed to create an incredibly spacious 3D surround sound experience within the home. In addition to JBL’s 3D Surround Sound, the soundbar offers a compact design, allowing it to fit any living space and enhance every listening experience, whether its watching movies or TV shows, streaming music or playing video games. The JBL Bar 5.0 MultiBeam is the first-ever soundbar produced by the brand to combine the technologies of Virtual Dolby Atmos and JBL’s proprietary beamforming technology — MultiBeam. MultiBeam enables users to hear and feel surround sound without needing additional surround speakers, generating an immersive listening experience, while Virtual Dolby Atmos allows the soundbar to reproduce the audio height dimensions from a movie or TV show, turning any living space into a personal theater. This all-in-one soundbar is also designed for ease of use. Compatible with all iOS and Android devices, users can wirelessly stream music, via Alexa Multi-Room Music (MRM), Apple Airplay 2 and Chromecast built-in™, as well as Bluetooth. 

How does this product or project reflect the changing landscape of the smart home industry?

The worldwide market for smart home devices is rapidly expanding and continuously evolving to create an enhanced experience for the end user. JBL, like many other companies, has found ways to integrate smart technologies into their product lineups, offering consumers an elevated audio experience. The all-in-one JBL Bar 5.0 MultiBeam soundbar is no exception. The newest addition to JBL’s home audio portfolio offers listeners the highest quality audio experience coupled with the latest technology from top smart device providers. This soundbar is designed for ease of use, easily integrating to work with all voice and music providers. Users can wirelessly stream music via Multi-Room Music groups on Alexa devices, Apple Airplay 2 and Chromecast built-in™ as well as Bluetooth. These technological features introduce an ease of use and added layer of innovation to the typical home audio experience, making it a welcome addition to any home. While the technology is more complex, the user experience remains simple and the rewards are greater, embodying the ultimate mission of the smart home industry. 

Why is winning a Mark of Excellence Award important to your company?

For 75 years, JBL has been connecting with their consumers by introducing products into the market with the goal of elevating life’s everyday experiences. Innovation is at the core of those experiences, so to receive such a coveted award and be recognized in the category as in innovator is a true honor. As an organization, we are committed to innovation within the entertainment scene and are constantly reimagining the way people can experience sound and music in their lives. Winning a Mark of Excellence Award reaffirms this commitment and recognizes the success of the cutting-edge, inventive technology we offer to consumers. 

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