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4K Ultra HD

4K Ultra High-Definition, or 4K Ultra HD, television offers an incredibly immersive viewing experience with superior picture quality, bringing home the 4K digital cinema experience from movie theaters. With more than 8 million pixels of resolution and four times the resolution of today’s outstanding HD televisions, 4K Ultra HD is the next generation of display technology for the home.

What Is 4K Ultra HD?

What’s all the fuss is about? Simply, watching a 4K Ultra HD TV is immersive and lifelike. Other features include the following:

  • Dazzling, pristine images and with four times the resolution of HDTV, allowing you to see more detail. In pixel terms, that’s 8.3 million pixels compared to HDTV’s maximum of 2.2 million.

  • A more theater-like viewing experience because you can sit closer, and 4K Ultra HD TVs reproduce colors more dramatically than HDTVs.

  • Next-generation technologies, included in many 4K Ultra HD TVs, such as:

    • High dynamic range — brighter detail in an explosion in your favorite action film
    • Wider color gamut — that apple will look so red you’ll want to take a bite!
    • Higher frame rates — sports will look smoother and more fluid

What Content Is Available on a 4K Ultra HD TVs?

More and more native 4K Ultra HD content sources, such as TV shows and movies, are available.

Content in 4K Ultra HD is available from T-Mobile/Layer3 TV, Netflix, Amazon, VUDU, UltraFlix, YouTube, M-GO, Comcast and DIRECTV, with some being exclusive to one TV brand. In addition, the first Ultra HD Blu-ray Disc players are on the market.

Some leading brands now offer 4K media servers and satellite receivers. And you can create your own 4K Ultra HD content with point-and-shoot cameras that are enabled with 4K video recording.

Transitioning to 4K Ultra HD

4K Ultra HD TV sets up-scale your existing HDTV sources, like Blu-ray discs and HDTV broadcasts, to take advantage of the 8 million pixels on the screen. You won’t believe how good your favorite Blu-ray movie will look on a 4K Ultra HD display! Most existing video sources won’t output native 4K Ultra HD material.

To connect your Blu-ray player, game console or set-top box to a 4K Ultra HDTV, we recommend using a high-speed HDMI cable or high-speed HDMI cable with Ethernet.

Ready to Buy a 4K Ultra HD TV?

To help you understand everything you need to know about buying a 4K Ultra HD TV, check out the comprehensive 4K Ultra HD Guide from the Consumer Technology Association (CTA)™ and TWICE.

Look for the Logo

Some manufacturers and retailers have adopted CTA’s logo for 4K Ultra HD TVs, monitors and projectors, as well as compatible source devices.