How The Proposed Trump Tariffs Increase Prices for Consumer Technology Products — 2024 U.S. Consumer Technology Ownership & Market Potential Study

Research

Our exclusive research provides timely insights for success in a fast-paced industry, offering a strategic edge through advanced analysis and goal-aligned insights for informed decision-making, ensuring adaptability and sustained growth.

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2024 U.S. Consumer Technology Ownership & Market Potential Study (December, 2024)

This CTA Research is a study conducted annually across ten consumer technology categories spanning 91 technology products among U.S. households, with a goal of establishing two key metrics:

Degree of Ownership – Establish household penetration (ownership) rates of consumer technology products within the U.S.
Purchase Intent – Monitor the proportion of U.S. households planning to purchase consumer technology products within the next 12 months

The study also identifies initial household penetrations of emerging tech products.

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Forecasts

The forecast program leverages CTA's industry position, incorporating insights from its members, research analysts, and extensive technology adoption knowledge. Serving as the benchmark for the consumer technology industry, it provides an outlook on numerous products and services.