i3 | December 15, 2017

Women Startups at CES

In CES’ dedicated area for startups, Eureka Park, look for the roughly 50 female-founded companies in categories such as artificial intelligence, smart home tech and wearables.

CES®, the world's gathering place for all who thrive on the business of consumer technologies, continues to strive to make sure every company has a chance to share their business strategies with the world. 2018 is no exception – when you walk the show floor, keep an eye out for the hundreds of women leading some of the most innovative companies in the industry.

In CES’ dedicated area for startups, Eureka Park, look for the roughly 50 female-founded companies in categories such as artificial intelligence, smart home tech and wearables. Take Suometry, for example, which developed the world’s fastest stereoscopic 360° camera – perfect for streaming in virtual reality. By allowing users to view ultra-fast and high-quality live VR footage, Suometry, lead by CEO Gina Zhou, is perfect for sports games, concerts or other events. Nicole Wicker, who co-founded Altopa, is showcasing OBlend, the world’s first dispensary capable of making essential oils, lotions and aromatherapies at home. Other female run companies, like Robotix, Allergy Amulet and Doppel, are also exhibiting.

Outside Eureka Park, AcousticSheep, co-founded by Dr. Wei-Shin Lai, creates state-of-the-art headbands that act as headphones to be worn while sleeping or running. For AcousticSheep, CES is where they set their “stake in the ground” to meet buyers. And with many diverse entrepreneurs at CES, under-represented communities can become more comfortable in the industry, Dr. Lai said.

“Without prominent and relatable role-models and mentors, entrepreneurs from under-represented groups feel like outsiders; they may be afraid to embrace and to realize their full potential,” she said. “I believe that if an idea has merit and truly improves people's lives, it should be made available on an equal playing field where it may then compete for customers.”

CES also features hundreds of women speakers on various conference sessions and panels. On January 10, Nancy Dubuc of A+E Network and Wenda Harris Millard of Medialink will discuss the changing landscape of technology and marketing during the C Space keynote. Other female executives from tech companies like PepsiCo, Facebook, Indiegogo, Boingo Wireless and many others, will also share their insights.

For more information on CES, visit CES.tech.

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